Creator of Mimo & Sophi
Hello! I’m Simone
I am a native Brazilian, mother of two, an educator for many years, a book lover, and sometimes I like to pretend I have great cooking and wine pairing skills. I always thought a great wine makes any food taste better!
Mimo & Sophi was created during 2020 - the year we realized we all needed a little extra self-love. I have always been appreciative of thoughtful gifts, especially those carefully chosen and wrapped in beautiful packages and adorable wrapping papers! Being a native Brazilian has given me the edge I have for this appreciation. In Brazil, gifting someone is a normal occurrence, practically embedded in our culture. Birthdays and celebrations are never forgotten and presenting our loved ones with big or small - yet thoughtful - gifts are welcome and expected.
Mimo translates to ‘the art of spoiling someone with care and love.’ We often say, “Que mimo!” to something we find cute and charming. Mimo & Sophi will bring you all that special mimo you deserve in your life and to your loved ones as well. Our beautifully-curated gift boxes are specially named with aesthetic words to give meaningful expressions to our lovingly selected items.
Sophi comes from the idea of bringing a sophisticated touch to our daily lives. Our purpose with Sophi’s Magazine is to share all the amazing work done by women with you. It is a space to promote ideas, connect with like-minded people, and present you with a diverse, fun, and exciting lifestyle.
I hope you enjoy our creative gifts and ride along with us in this journey!
Simone Henriques - Owner